“‘It’s a State of Mind’: The Online Merch-ing of Southern Whiteness.” In New Media and the U.S. South. Eds. Gina Caison, Stephanie Rountree, and Lisa Hinrichsen. LSU P, 2021. 101-22. https://muse.jhu.edu/pub/236/edited_volume/book/94839

This essay examines the ways in which companies and magazines sell and market elite whiteness through emphasizing the “Southern” lifestyle and way of being that comes with their products.